Formula SA

FORMULA SA

ENGAGEMENT DYNAMICS IS PROUD TO BE ASSOCIATED WITH THE FORMULA SA PROJECT WHICH IS BEING DRIVEN BY BLUEPRINTS AND BRAND SA. 

Discovering the Formula of a South African

It is with great pleasure that we announce the beginning of an amazing journey to discover the Formula of a South African.

 in partnership with Brand South Africa, our SA nation’s marketing arm, Bluprints have been appointed to apply the Bluprints Method™ to co-creating and formulating the ‘DNA’ of a South African.  

The primary objective of Brand South Africa is to develop and implement a pro-active marketing and communication strategy for South Africa, and to promote South Africa internationally.  Domestically, their aim is to build and sustain national pride and patriotism.

We are calling on all South Africans to engage in what will possibly be the most comprehensive cultural development initiative in our history.  All citizens across all demographics will be given the opportunity through NGOs, community initiatives and social media to have their say in defining what it is that makes us US – uniquely South African. 

A formula for South Africans BY South Africans

There are four parts to this process: 

  • Intuitive opinions

We are seeking everyone’s opinions on what we need to do more of and less of to be more successful as South Africans (this phase is open now)

  • Election

Through cell phone technology, all citizens will be given the opportunity to vote on the grouped opinions of what we need to do more of and less of to be more successful as South Africans (this phase will start early 2012)

  • Art production

The final Formula of a South Africa, determined by the election results, will be expressed in an array of art forms, truly reflecting the cultural diversity of our nation (the final formula will be launched and unveiled in 2012)

  • Measurement

The Formula of a South African will be measured by the citizenry on a regular basis to ascertain degrees of actual alignment to the formula in order to create a genuine shift towards a more successful society.

We urge all South African Organisations, Associations and individuals to assist us to make an authentic difference in this noble quest to centre societal accountability firmly in the hearts and minds of everyday South Africans. 

For now, please ask ALL YOUR EMPLOYEES (and customers) TO simply spread the word that we all need to go to www.formulasa.co.za to have our say, or call us on 011 234 8172 to discuss ways to drive this initiative through your organisation in a more systematic fashion.  

Don’t forget to click through (it will only take 5 minutes) to give us YOUR ideas!

Click here to view the DVD:    http://www.formulasa.co.za/default.asp?CPH_ID=1064

Click here to go directly to the INPUT PAGE : http://www.formulasa.co.za/giveusyourideas.asp?CPH_ID=1053

ALSO join us on Facebook and LinkedIn PLEASE!!  For this just click through on our website:  www.formulasa.co.za (there are prizes to be won!)

We are aiming to reach over 100 000 people for this first input phase.  Please HELP US achieve this target by forwarding this email to all your employees (and clients/customers).