Donna Rachelson

Donna RachelsonDonna Rachelson

Donna Rachelson, a branding and marketing innovator, is focused on South Africa's client service based businesses. She combines her contagious passion and 25 years' experience in strategy, marketing and change management to empower people, teams and businesses to achieve breakthrough results. Through her consulting, authoring and training, she's known for empowering others to practically incorporate branding and marketing principles in their businesses and lives.

After earning her MBA, Donna held Marketing Director positions in blue chip organizations including: Nando’s, the South African Institute of Chartered Accountants and DNA Supply Chains. Her project management roles with AECI and Standard Bank helped hone her skills for turning strategic thinking into real action.

She is founder and CEO of Branding & Marketing YOU which offers keynote presentations, workshops and coaching, strategic marketing facilitation and outsourced marketing services. Donna has also authored the best-selling book ‘Branding & Marketing YOU’, the first South African based personal branding and marketing book.

She has worked in a number of blue chip organisations including Microsoft, Standard Bank, Nedbank, Rand Merchant Bank and Sanlam.

She is a dedicated wife and mother and applies her talents and 10 years of lecturing experience to assist charity and NGO organizations to market themselves effectively.

Donna's driving motto is "Making a marketing difference everyday."