Branding and Marketing YOU
BRANDING & MARKETING YOU
ENGAGEMENT DYNAMICS IS PROUD TO BE ASSOCIATED WITH BRANDING & MARKETING YOU AND DONNA RACHELSON. DONNA IS A MARKETING GENIUS WITH A VERY POWERFUL AND IMPORTANT MESSAGE TO SHARE.
What sets you apart from everyone else?
Imagine if we spent as much time branding and marketing ourselves as we do the products and services we sell.
Companies build brands to ensure that buyers create a connection with their goods and services and are motivated to purchase these. In many cases, companies spend a lot of time, money and energy building and marketing these brands, but often, before you sell anything - your product, service or company - you sell yourself. People need to buy into you as a brand before they buy into what you are selling.
In the ‘Branding and Marketing YOU’ workshop, you will:
- Understand why personal branding is so important in today’s business environment
- Conduct a personal brand and marketing audit highlighting opportunities for improvement
- Develop an understanding of how to brand, position and better ‘package’ yourself
- Understand the common mistakes professionals and business people make in marketing themselves
- Gain insight into the five pillars of personal marketing:
- Create an awesome impression
- Build your reputation
- Nurture and build relationships
- Embark on a personal visibility campaign
- Use others to promote WOM advertising about you
- Determine the most effective and practical ways of marketing yourself